This World Brain Day - Wednesday 22 July 2026 - Quizified is supporting and fundraising for Brain Research UK.
One in six people in the UK is living with a neurological condition. One in five deaths are attributable to neurological causes. These aren't abstract figures - they sit behind a huge number of families across the country, including, in all likelihood, someone you know.
On the day itself, we’ll donate 10p for every daily quiz played. Every play counts, including guest plays, and although the quiz is aimed primarily at our UK audience, plays from anywhere in the world will contribute.
We wanted to explain why we’re getting behind the cause.
The work that doesn't get funded
Some areas of neurological research remain badly underfunded. That's not an opinion - it's a gap that Brain Research UK has spent years working to close, and it's the reason we wanted to lend our support.
Brain Research UK focuses on three areas where the need is greatest and the money is hardest to come by: brain tumours, brain and spinal cord injury, and headache and facial pain.
Brain tumours kill more people under 40 than any other cancer, and yet research into how they're diagnosed and treated remains chronically short of funding. Brain and spinal cord injury - whether from external trauma or internal events like stroke - affects millions of people living with the consequences across the UK, many of whom are working towards recoveries that better research could meaningfully improve.
Headache and facial pain, including migraine, is one of the most common medical complaints in the world, yet remains one of the most overlooked areas when it comes to research investment.
Every year, thousands of people in the UK are diagnosed with a brain tumour. Behind each of those diagnoses is a person, a family, and a need for better answers than science can currently give. Brain Research UK exists to fund research that gets us closer to those answers - to a world where everyone with a neurological condition lives better, and longer.
That's a cause we think is genuinely worth supporting.
Why the brain matters to us
It would be easy to say "everyone should care about brain health" and leave it there. But for us the connection runs a little deeper, because we spend our days thinking about how the brain holds on to information - and how it lets go.
The science here is genuinely interesting. The brain isn't a single organ doing one job; it's a network of specialised regions, each helping with something different.
The hippocampus plays a central role in forming and retrieving memories. Language relies on networks that include Broca's and Wernicke's areas, helping us produce and understand the words we use. Face recognition is strongly linked to the fusiform face area, while names and personal knowledge draw on wider networks in the temporal lobe.
Dates, facts and timelines draw on episodic and semantic memory, spread across the prefrontal and temporal lobes. Reasoning and logic - connecting ideas, spotting patterns, working things through - involve the prefrontal cortex, one of the brain's key regions for complex thought.
What's striking is how much points in the same direction: keeping the mind active matters. Recalling, reasoning, naming, remembering, learning - these are all small ways of engaging the systems we rely on every day.
That's the thread that connects what we do to what Brain Research UK does. We've built a daily habit around keeping the mind active. They fund the research that helps the brain when things go wrong.
Different ends of the same concern - and that's exactly why supporting Brain Research UK made sense to us.
How to get involved
The most valuable thing you can do is donate directly to Brain Research UK. We’ve added a donation link at the top of our Brain Research UK page, where you can support their work directly.
You can also get involved by playing the Quizified daily quiz on World Brain Day.
On Wednesday 22 July 2026, we’ll donate 10p to Brain Research UK for every daily quiz played. Guest plays count, and every completed daily quiz helps contribute to the total.
We’ll also be making the quiz brain-themed for the day, so it feels connected to the cause while still being the same quick, fun daily challenge our players know.
However you choose to get involved, the message we'd most like to leave you with is a simple one: look after your brain, and support the people working to understand it better.
Play the daily quiz. Invite your league. Help fund brain research.
